Karawhiua is a unifying campaign for whānau, hapū, iwi, and Māori communities to help prevent the spread of COVID-19.
Karawhiua is led by Te Puni Kōkiri (Ministry for Māori Development), co-delivered by Te Hiringa Hauora (Health Promotion Agency) and supported by the Ministry of Health and the Unite Against COVID-19 teams.
Karawhiua was created to empower whānau to make informed decisions about their health and wellbeing.
Karawhiua is a common turn of phrase that means give it everything. Go for it! Give it heaps!
The campaign focuses on encouraging Māori to actively seek information about how to best protect their whānau from COVID-19 and to make a positive decision about whether to get vaccinated or not.
Nā tō rourou, nā taku rourou, ka ora ai te iwi.With your contribution and mine, the people will thrive.