Issue #11

As we’re all hard at work preparing for the spread of Omicron, it has been awesome to see the growing numbers of eligible Māori choosing to get vaccinated.

Issue #11


Kia ora e te whānau,

As we’re all hard at work preparing for the spread of Omicron, it has been awesome to see the growing numbers of eligible Māori choosing to get vaccinated.  A big shout out to our iwi and Māori providers for their continued efforts in ensuring our whānau are as protected as they can be. Ka rawe ō koutou mahi! 

Considering Omicron, we’ve started reviewing the content on our website to ensure it continues to meet the needs of our whānau.  Part of this mahi has been adding a dedicated page to specifically support tāngata whaikaha. 

Boosters are also a big focus right now, as they will increase immunity against Omicron and reduce our likelihood of getting really māuiui. More pop-up clinics and extended opening hours in some places will support the national month of action for boosters, which started on Wednesday. 

Getting our tamariki aged 5 and over immunised – and continuing to support those who haven’t been fully vaccinated to do so – continues to be another big focus. 

Planning out how we will look after each other if whānau do get māuiui or need to self-isolate – and increasing our use of the right kind of masks is another important kaupapa. 

Check out new whānau planning resources on our website below. 

In this issue, we highlight: 

New tāngata whaikaha content 

New whānau planning resources

That’s Us digital campaign launch

Ngāti Rangatahi leadership

MCCF update

Making an impact 



New tāngata whaikaha content

Check out the new Tāngata Whaikaha page, including some fabulous videos, added to the Karawhiua website last week. It was developed as part of the He Toa Takatini campaign, organised by RaNae Niven, of Aroā Whakarongo. RaNae says, “Our campaign goal has always been to work alongside tāngata whaikaha (whānau with disabilities) and their whānau to amplify their voices and share their immunisation journey.

“Our campaign team is working alongside Whānau Whanake to collectively deliver and to realise that goal.  Ōtautahi-based Whānau Whanake are tāngata whaikaha who work as navigators, way finders and connectors, to support whānau to thrive.”

Whānau Whanake Kaiwhakahaere Cate Grace says, “We are thrilled to be part of this important kaupapa. Whānau with lived experience of disability are a taonga within our communities. When whānau work together collectively, we ensure that we protect all of us from COVID-19”.

He Toa Takatini is part of a wider campaign to share stories in a new way and share pertinent information about COVID-19 to make it easier to access the information whānau need, the way they need it. 

Check out more stories on FACEBOOK:  @whaikaha or INSTAGRAM: #tangatawhaikaha


New whānau planning resources

On our Shared Resources page we’ve also added: a Kete Whānau prepared by the Te Arawa COVID Hub and partners, and a Taranaki Whānau Guide prepared by Ngā iwi O Taranaki’s COVID-19 response team. If you’ve developed resources that you think would be useful to share on the page, please send us an email.



That’s Us digital campaign launch

That’s Us, a campaign led by Ngāti Rangatahi, has started the year with a bang, pushing out their first ‘by rangatahi Māori, for rangitahi Māori’ paid advertising. Check out one of their new videos Honk if You are Happy’. The videos will feature across Instagram, TikTok and Facebook feeds, stories and reels. From next week the videos will also appear on YouTube pre-rolls, TV On Demand and static displays across different apps – rangatahi related of course.  Three more videos will be added to the schedule at this point – a profile on rangatahi graphic designer, Jayden Wairau, alongside a few more profiles on some of the rangatahi videographers who work on That’s Us, and another piece of content called “Movie night hero”. Keep an eye out for them!


Ngāti Rangatahi leadership

Ngāti Rangatahi co-chair Maioha Panapa (pictured right) & Iwi Communications Collective representative Jason Ake were interviewed by Radio New Zealand’s Julian Wilcox on Waitangi Day to discuss the “by rangatahi Māori, for rangatahi Māori” campaign, its relationship with the Iwi Comms Collective and some of the work that both rōpū are doing. Maioha said the collective had learnt that the best way to build interest and influence amongst rangatahi was “to show that we are rangatahi Māori experiencing the same anxiety and experiences that they are” and “the best thing we can do to prepare is to be here for each other.” Jason noted that an early success of the campaign was ensuring rangatahi were able to determine who their own influencers should be.  Listen to the interview here.


MCCF Update

A further 12 proposals totalling $15.7 million have been approved by Ministers through the Māori Communities COVID-19 Fund (MCCF) to build resilience and continue to support vaccination uptake. The contracts focus on areas with low vaccination rates and high Māori populations in rural, isolated, and low socioeconomic areas. This includes whānau living in poverty, unemployed, without permanent housing, and needing support for mental health disorders. Read more here.


Making an impact

Since it’s still early in the year we wanted to give a big shout-out to all the creatives out there who have produced some great campaigns and content. 

Some of the clever regional slogans we loved in 2021 included: Whanganui’s ‘Under Cover Bruva’; Ngati Porou’s – a call to arms!; Tairawhiti’s Vax to the Max; Ngāti Whātua’s bus named ‘Shot Doy!’ – explained here.

Homai te pakipaki for Scarlett-Manaia Te Aramakutu-Morgan Patea (aged 12) who fronted Mahana productions: Covid Kōrero, a series of 9 videos and The Delta Variant – explained by Tamariki.

And finally, ngā mihi nui to the amazing docs, clinicians and researchers who stepped up to kōrero with us and answer online pātai.  That includes Dr Mataroria Lyndon, Dr Anthony Jordan, Dr Rawiri Jansen, Dr Matire Harwood and Dr Lily Fraser - to name a few. 


Te Ara Pounamu Partnership Symposium 

Next week Te Hiringa Hauora will hold Te Ara Pounamu Partnerships Symposium, online Feb 22nd at 10am.

Karawhiua will be a featured campaign with Hinerangi Barr, RaNae Niven and Jemma Titheridge presenting the kaupapa. They will present alongside other community partnership mahi: First 1,000 Days and Mana Pasifika.

To find out more or register follow the link here


How can we help?

If you are looking to get involved in the Karawhiua campaign, co-brand with us or would like some support, flick us an email to discuss what we can do for you. You can also check out the resources page for videos, posters and guidelines you can use.

Until next time …kia kaha, kia māia, kia manawanui! Please keep sending us through examples of your mahi.