The Karawhiua campaign encourages whānau Māori to make an informed choice about getting vaccinated from COVID-19 and where they can find their nearest vaccination centre.
Tēnā koutou e te iwi,
Welcome to the first issue of the Be a doer! Karawhiua pānui.
The Karawhiua campaign encourages whānau Māori to make an informed choice about getting vaccinated from COVID-19 and where they can find their nearest vaccination centre. This is important now, more than ever, with the current outbreak of COVID-19 in Aotearoa.
The website and resources provide trusted and relatable information about how best to protect themselves and their whānau from this ngārara. It acknowledges and supports the incredible work done by Iwi and Māori to protect their communities against COVID-19.
This fortnightly pānui will give you an update on what the Karawhiua team is up to and share local examples of how groups are using the campaign resources to support their mahi.
New TV advertisement features Te Tairāwhiti community pulling together to keep COVID-19 out
A predominantly Māori community on the East Coast hopes to inspire others to get vaccinated against COVID-19 with their story of achieving community immunity. Te Tairāwhiti has some of the best Māori vaccination rates in the country.
Whānau from Te Araroa and Te Wharekahika on the East Cape feature in a new TV advertisement produced by the Karawhiua campaign to encourage Māori to get vaccinated to protect themselves, their whānau and their community.
New Mapping Function
The new mapping function on the zero-rated Karawhiua website is now live! You can find out where and when you can get vaccinated anywhere in the country.
This joint initiative with Healthpoint provides you with details about your nearest vaccination centre, opening hours and whether you need to book an appointment or not. You can also search for Kaupapa Māori centres. There are more than 50 Māori vaccination centres listed to date.
This data is also been used by Whakarongorau – Healthline to direct callers to the best place for them to book a vaccination. Providers are able to update their listings directly, and the directory will be updated daily. Please email Healthpoint if you have any issues with your listing.
Kōrerotia te KOWHEORI-19
We are proud to have all of the trusted information about the COVID-19 vaccine on the Karawhiua.nz website available in te reo Māori for Māori language speakers and whānau.
E kore e mutu te mihi ki Te Taura Whiri i te Reo Māori, nā rātou anō i whakamāori ngā kōrero katoa.
We are extremely grateful to the Māori Language Commission for providing a full Māori language translation of the Karawhiua website.
Karawhiua.nz has been developed as a zero-rated website which means you can access it even if you run out of data on your smart phone or any other mobile device. That applies to all of the resources on the website including the videos, downloadable resources and the new mapping function.
Making it local
The Karawhiua campaign resources have been designed with local Māori and Iwi providers in mind. Local communication campaigns have the power to tailor trusted information and messages in a way that has a greater impact for local whānau, hapū and Iwi. This first edition highlights some of the initiatives from Te Tau Ihu, Waikato-Tainui and Ngāti Whātua.
Tainui Waka – Be a doer, Karawhiua!
Waikato-Tainui were the first Iwi to co-brand with Karawhiua and make it their own. They have done awesome work not only sharing our resources and including reliable information on their website, but also asked their community how they are really feeling about the vaccine.
Check out their mahi on their Facebook page.
Te Tau Ihu – Mahia Te Mahi
All eight iwi at the top of the South Island (Te Tauihu o Te Waka a Māui) are united under the banner Kia Kotahi Te Hoe in their response to COVID.
The Iwi are running mobile and marae vaccine clinics. Their communications team produced this video about the clinic at Whakatū Marae in Nelson. It shows the warm and welcoming environment they have created.
You can watch the video on the Te Puni Kokiri Facebook Page here.
Ngāti Whātua Ōrākei
It is inspiring to see how each Iwi or provider makes the Karawhiua brand its own. A great example comes from Ngāti Whātua Ōrākei. Reaching out in June, we were able to move from a general logo to three unique variations which will better connect with their communities.
Ngāti Whātua Ōrākei established the Iwi-led Tāmaki Vaccination Centre in June. It is one of 12 dedicated vaccination centres to ensure access to the COVID-19 vaccine for everyone living in Tāmaki Makaurau.
See the video of the Centre’s dawn blessing here.
Ngāti Whātua whānau, Temepara and Keitiria also star in some of our candid COVID interviews. You can view their kōrero, and other new video clips here.
How can we help?
We are excited to be working with Iwi and Māori organisations across the motu. We have done a lot of co-branding design providing custom logos on request.
If you are looking to get involved in the Karawhiua campaign and would like some support, flick us an email to discuss what we can do for you. You can also check out the resources page for videos, posters and guidelines you can use.
Until next time… keep up the great work and please keep sending us through examples of your mahi.
Ka kite anō,