Issue #2

This fortnightly pānui provides you with an update on the national COVID-19 Māori vaccination campaign and shares some of the creative ways Iwi and Māori organisations are using the Karawhiua resources to support their local campaigns.

Issue #2

Tēnā koutou e te iwi,

Nau mai, hoki mai ki ngā kōrero o te wā mō “Be a doer! Karawhiua”. 

This fortnightly pānui provides you with an update on the national COVID-19 Māori vaccination campaign and shares some of the creative ways Iwi and Māori organisations are using the Karawhiua resources to support their local campaigns.

It’s been a tough two weeks for everyone so it’s humbling to see the incredible work providers are doing to ensure whānau have access to the COVID-19 vaccine alongside a range of other support services that Iwi and Māori are providing.

In this update:

·        Bilingual Karawhiua billboards show local faces and places

·        Ngāpuhi’s hard mahi and co-branding with Karawhiua

·        Te Reo Māori website and resources available on COVID-19 vaccine

·        Mapping function on is a hit with users

·        Misinformation wānanga to come

·        Rangatahi Māori activate their networks



Digital billboards


A generous koha from Māori-owned company Go Media is behind more than 50 digital billboards around the country being made available to Karawhiua since lockdown. Some of the billboards carry the Karawhiua manawa logo and messaging, where requested we’ve created bespoke designs with Iwi and Māori to reflect their people and their places.

The offer was passed on to us by Te Taura Whiri i Te Reo Māori who are a current client of Go Media and use their billboards extensively during Māori Language Week.

Check out some of the results below. We’ll feature other regional billboards in future issues. 


Manawatū Digital Billboards

The team at Te Tihi, a Whānau Ora provider based in Palmerston North, says since the first COVID-19 lockdown last year their messaging for whānau across their rohe has focused on the importance of keeping safe.

“All our endeavours are to ensure the safety of our people – Kia haumaru te iwi. If we do this together, no matter where we are, our people will be safe, protected and well.”

“The tagline #DoItForYourWhānau is about recognising that when we take care of ourselves it is about more than the individual, it is about taking care of our collective, the wider whānau.”


Ngāti Whātua Ōrākei 

Ngāti Whātua Ōrākei has put the call out through the Iwi networks to invite whānau Māori living in Tāmaki Makaurau to the Iwi-led vaccination centres. It’s a beautiful example of whakawhanaungatanga during tough times for all whānau living in Tāmaki Makaurau.

Marama Royal who is the Chair of Ngāti Whātua Ōrākei says the Iwi was thrilled to take up the opportunity to work with the Karawhiua team to create a series of bilingual billboards to further encourage awareness about how whānau can get vaccinated.



“The billboards campaign is a unique and interactive way of getting the message out. It’s also a great way of elevating the visibility of te reo Māori during Māori Language Week.

“As ahi kā of Tāmaki Makaurau, it is important for us to continue to engage with our whānau, hapori, and wider city. The placement of the Karawhiua billboards across our rohe supports this. It is also exciting to see familiar Ngāti Whātua Ōrākei faces fronting this campaign.”

As well as vaccination, they’re providing COVID testing services, kai support, and Whānau Ora services.

Find out more here.


Kia kaha te reo Māori

Karawhiua promotes and celebrates te reo Māori every day. Our full Te Reo Māori version of the website provides facts, FAQs and downloadable resources in te reo Māori for you to use in your kōrero and knowledge about the COVID-19 vaccine.

Our latest suite of short social media clips shot up on the East Coast are available with both English and Te Reo Māori captions (to select a language option go to settings). We’ll also be posting the beautiful reo Māori clips from the Te Araroa community of Nanny Rose and Kararaina on social media this week.


Kararaina Ngatai-Melbourne at Hinerupe Marae in Te Araroa, Te Tairāwhiti. Photo by Josie McClutchie
 Kararaina Ngatai-Melbourne at Hinerupe Marae in Te Araroa, Te Tairāwhiti. Photo by Josie McClutchie



Te Hau Ora o Ngāpuhi - tiakina te hapori


Te Hau Ora o Ngāpuhi are hitting the road in Te Tai Tokerau. Partnering with Hato Hone St John, they are delivering weekly mobile vaccination outreach from Kaikohe. This "taking it to the people" waka serves isolated communities, the elderly, and others who otherwise may not be able to make it to a vaccination centre. The Karawhiua team is proud to be associated with this fantastic mahi through co-branding. Find out more about this innovative vax initiative here.


Getting the most out of the Mapping function

The call to find your nearest vaccination centre has resulted in an impressive flood of users engaging with the mapping function on the Karawhiua website. It is exciting to see this activity taking off.

We are very keen to ensure your listings are correct, up-to-date and accessible to whānau and Māori communities. If you see information missing or details that are incorrect on the map, please get in touch with Dianne Thomas from Healthpoint and copy in Dee Ayers from Te Puni Kōkiri.

Updating your information with Healthpoint means it will directly update on the Karawhiua map within 24 hours.




Misinformation, particularly on social media, can be a barrier for those trying to encourage vaccinating our communities against COVID-19. We are planning wānanga for this Thursday at 11:30am which you are welcome to join. Please contact us via email if you haven't received an invite and you want to join.

In the meantime, we encourage whānau to seek trusted information from, &

A number of Iwi and Māori groups have also organised successful wānanga with local medical experts such as GPs, public health nurses and immunologists. These wānanga have proven to be highly successful in ensuring people are able to have open discussions and gain confidence in the vaccine before choosing to get vaccinated. 

You can also check out some whakaaro from Tina Ngata here.



Ngāti Rangatahi on the rise

Now that vaccinations are available for everyone aged 12 and over the focus has squarely gone on how to encourage Māori under 30 to get informed about the COVID-19 vaccine and the best ways for them access the vaccine.

Te Hiringa Hauora – Health Promotion Agency, Te Puni Kōkiri and the Iwi Communications Collective are supporting a national network of rangatahi Māori to lead a rangatahi Māori campaign themselves.

The campaign will be supported by Karawhiua but the strategy and creative execution will be determined by the rōpū. The group held their first Zui last Thursday with rangatahi creatives from Te Tai Tokerau to Te Waipounamu participating in online wānanga about their strategy. If you have any rangatahi who are interested in being part of this movement, they can contact Maioha Panapa at Waikato-Tainui. 

The campaign is also supported by the Ministry of Health and the Unite-Against-COVID teams.


How can we help?

Feel free to forward this pānui on to your networks. Anyone who wishes to subscribe to future updates can do so by emailing the team. 

If you are looking to get involved in the Karawhiua campaign, co-brand with us or would like some support, flick us an email to discuss what we can do for you. You can also check out the resources page for videos, posters and guidelines you can use.

Until next time… keep up the great work and please keep sending us through examples of your mahi.

Ka kite anō,

Karawhiua Team