Issue #3

This week is Mental Health Awareness Week with the Mental Health Foundation leading the “Take time to kōrero” campaign. Other uplifting campaigns like the Aro campaign run by Protect our whakapapa are also well worth checking out.

Issue #3

Kei ngā pou kōrero o te motu, tēnā koutou katoa,

As all of us in our communities work hard to protect our whānau from COVID-19, it’s important that we take some time to look after ourselves.

This week is Mental Health Awareness Week with the Mental Health Foundation leading the “Take time to kōrero” campaign. Other uplifting campaigns like the Aro campaign run by Protect our whakapapa are also well worth checking out.

This fortnightly pānui provides you with an update on the national COVID-19 Māori vaccination campaign and shares some of the creative ways iwi and Māori organisations are using the Karawhiua resources to support their local campaigns.

In this update:

·        Promoting ‘Vax Now” options

·        Getting the word out on radio

·        Ngāti Rangatahi Launch

·        More bilingual Karawhiua billboards light up around the motu

·        Taking a Te Ao Māori approach to misinformation

·        Be A Doer! Karawhiua Facebook frames


Vax Now - No need to book

 In line with the launch of the Vax fleet of buses in Tāmaki and more mobile and pop-up options around the motu, Karawhiua has created a new key to easily find ‘Vax Now’ options.

Vax Now centres are colour coded on our Karawhiua mapping function – orange for Vax Now or orange and blue for kaupapa Māori Vax Now centres.

You can still book vaccine appointments online via BookMyVaccine or book for you and your whānau via Healthline 0800 28 29 26.



Getting the word out

With the urgent focus on getting Tāmaki Makaurau vaccinated we are promoting the Vax Now options on radio stations Waatea, Tainui FM, Flava and Mai. Each day we update the stations on new walk-in and drive-through centres, as well as keeping track of where the vaccine buses are parked up. The radio hosts are doing a great job of taking that information and keeping it fresh.

Iwi stations throughout Aotearoa are also playing 30 second pre-recorded adverts in English and te reo Māori encouraging people to find out where they can get vaccinated and directing them to for trusted information.  

Ngā mihi to the Māori Media Network who produced the adverts at super speed and to Kihi Ririnui for voicing them.


Ngāti Rangatahi campaign takes flight  

The rangatahi vaccination campaign was launched in Ngāruawāhia on Saturday with a mass vax event, spot prizes and positive whānau vibes. More than 300 people were vaccinated, most of whom were Māori.

Maioha Panapa who is co-leading the campaign to encourage more rangatahi to get vaccinated says the launch highlighted the importance of making whānau feel comfortable and creating a fun atmosphere.

“We had competitions, spot prizes and giveaways as a way of rewarding people for choosing to protect their whānau. We wanted to allay fears, to create advocates for the vaccine,” she says.

The campaign will be rolled out on digital platforms such as Instagram and Tik Tok and will include live events around the motu. Check out their most recent pānui here.

The Ngāti Rangatahi campaign is supported by Karawhiua and the Iwi Communications Collective.



Digital Billboards

With funding support from the Ministry of Health, we will continue to promote regional billboards across the motu for at least the next month.

The localised billboards have become a source of pride for Iwi and Māori around the country.



Leanne Matuku from Tui Ora in Taranaki and her beautiful whānau volunteered to feature on Taranaki billboards. It was very important to her to showcase local faces, “If we can encourage as many as possible to get vaccinated and our whānau photo does that then get our faces out there!”



Te Tairāwhiti


Toitū Tairāwhiti says they are best able to reach their whānau.

Their communications coordinator Rawinia Parata was able to source beautiful, engaging, local imagery that made all the difference to their promotion.

“They are us, and we are them. It was essential that the messaging was consistent with the national campaign but had a distinctive Tairāwhiti look and feel. We wanted our whānau to see themselves in the collateral we develop and promote.”


Taking a Te Ao Māori approach to Misinformation

Following on from the first Karawhiua wānanga on Misinformation, we have picked up the request to have more kōrero on taking a Te Ao Māori approach to managing misinformation.

Tina Ngata (Ngāti Porou) who is an indigenous and environmental advocate, scholar, blogger and community leader on the East Cape will present her views on managing misinformation from a Te Ao Māori point of view.

The online wānanga is on this Friday 10.30am-11:30am which you are welcome to join. Please contact us via email if you haven't received an invite and you want to attend.

In the meantime, we encourage whānau to seek trusted information from &

Show everyone that you’re a Doer!

We are up and running now with frames on Facebook that you can put on your profile picture. To select a frame, click on your profile picture, select to add a frame, and search for Karawhiua. There are a few to choose from including the examples below.


How can we help?

Feel free to forward this pānui on to your networks. Anyone who wishes to subscribe to future updates can do so by emailing the team. 

If you are looking to get involved in the Karawhiua campaign, co-brand with us or would like some support, flick us an email to discuss what we can do for you. You can also check out the resources page for videos, posters and guidelines you can use.

Until next time… keep up the great work and please keep sending us through examples of your mahi.

Ka kite anō,

Karawhiua Team