Issue #4

Iwi, whānau, health providers and Māori communities are pulling out all the stops to protect whānau from COVID-19. It was fantastic to see a record number of Māori, more than 30,000 Māori get their first or second shot over three days last week.

Issue #4

E ngā pou whirinaki o te motu, tēnā koutou katoa,

Iwi, whānau, health providers and Māori communities are pulling out all the stops to protect whānau from COVID-19. It was fantastic to see a record number of Māori, more than 30,000 Māori get their first or second shot over three days last week. With summer coming the push is on to ensure that all of us have as much freedom as possible to enjoy it. The vaccine is especially important to safeguard our kuia, kaumātua, hapū Māma, tamariki and those who are immune compromised.

The current community cases of COVID-19 illustrate how difficult it is to contain the highly infectious Delta variant of COVID-19, as well as the greater likelihood of being infected and hospitalised if you’re unvaccinated.

All of Aotearoa is being asked to get behind this weekend’s Super Saturday national day of action. If you have events, including any plans for Super Saturday, that you want us to promote please send them to Karawhiua werohia!

In this update:

-        Karawhiua kōrero around the motu

-        Dedicated Māori COVID phone line now available

-        Ngāti Whātua get ahead of Super Saturday

-        Kahungunu aims for 100% vaccination

-        Supporting “Vax Now” options

-        Advice on countering misinformation

-        Prized Karawhiua hoodies


Candid kōrero around the motu

A Karawhiua-sponsored series of candid kōrero on iwi radio stations began last night with Radio Waatea hosting a rangatahi panel with Dr Jason Tuhoe from Papakura Marae. The three rangatahi brought different perspectives - vaccinated, vaccine hesitant, and wants to be vaccinated but there is whānau pressure not to. You can listen to the kōrero here.

More localised wānanga are to follow in the next fortnight on-air and online on Te Arawa FM,  Ngāti Hine FM and Te Korimako o Taranaki.



Māori advisors just a phone call away

A new dedicated service was set up last week for Māori who call in to the Covid Vaccination Healthline 0800 28 29 26.  It’s free and available 8am-8pm Monday to Friday. Callers can now choose to speak to a Māori advisor to book vaccinations, find a vax centre and other COVID-19 information.

The approach is all about whakawhanaungatanga (building relationships) and creating a Māori environment including an awesome playlist of waiata Māori if you’re on hold. The call centre staff are using as a trusted source of information and using the mapping tool to find vaccination centres closest to their callers. The new dedicated service has got off to a great start with many Māori opting for it. Over 250 expert Māori advisors are on-hand ready to take calls. 



Ngāti Whātua get ahead of Super Saturday

It was great to see the Tāmaki Vaccination Centre, run in partnership with Ngāti Whātua Ōrakei, open an all-night vaccination centre on Friday night.  Site leader Teara Gillman said the team wanted to reach those who work shifts at night or late into the evening, as well as rangatahi or others who might be out later in the evening.   Another great initiative to ensure the COVID-19 vaccine is readily available to everyone.



Ngāti Kahungunu aiming for 100%

One of the largest Iwi in the country, Ngāti Kahungunu has set itself the goal of becoming the first Iwi to have all of its eligible whānau vaccinated. Ngahiwi Tomoana who has been a staunch advocate of getting the jab says “We don’t need to threaten or growl each other over it, but we should have proper conversations and proper communications with authentic information rather than being fed by doomers and gloomers”. Check out his original freestyle rhyme to his iwi from Wairoa to Te Wairarapa to get vaxxed.  



Promoting "Vax Now" options

Karawhiua continues to promote “Vax Now” options on our digital platforms, billboards and radio ads as a preferred option for many whānau Māori and rangatahi. It’s also in line with the Government’s revised advice on getting a second jab just three weeks after your first vaccination. You can go to a walk-in or drive-through centre, rather than wait for an appointment. 

If you prefer to book ahead you can still do this  for you via Healthline 0800 28 29 26 or by going to BookMyVaccine online.

Karawhiua! Werohia!


Second misinformation zui highlights the need for relevant comms and wānanga

A second misinformation zui for more than 40 comms specialists from iwi and Māori organisations was hosted last week as everyone looks at effective ways of countering false information online and out in communities. Tina Ngata’s kōrero on a kaupapa Māori approach to managing misinformation was timely. She talked about the ongoing legacy of colonisation and how “mistrust of Government has been a survival mechanism for Māori” and it was challenging for some whānau, hapū and Iwi to trust institutions given their experience of dealing with them and the history of oppression.

Participants agreed it was important for people to be able to personalise the COVID-19 response for themselves as Māori and consider the importance of vaccinations in that context. Tina talked about the devastating impact epidemics and pandemics have had on her hapū including the high number of deaths during the 1918 Influenza Pandemic. Strengths to focus on included: using trusted community leaders, supporting rangatahi to talk to rangatahi and the need for an overall kaupapa Māori approach that was enduring. We’re keen to continue to tautoko the fantastic comms mahi happening all around the motu and we are open to holding another zui session if there’s demand for it. One idea is to focus on managing social media influencers/community champions but we’re open to your whakaaro. Please send your ideas to



Prized Karawhiua Hoodies

Ngā mihi nui to Aroā Whakarongo, Whānau Consultancy Services and Uruuruwhenua Hauora for supporting whānau at the New Zealand Merino Shears 2021 held in Alexandra – Manuherikia in Central Otago recently offering whanau information about haoura and Covid-19 vaccinations at the event and their Karawhiua-branded prizes.  It’s great to see the Karawhiua brand and mahi spreading its way across the motu. Congratulations to Invercargill’s Nathan Stratford and Gisborne’s Joel Henare for winning the respective shearing and woolhandling titles.



How can we help?

This fortnightly pānui provides you with an update on the national COVID-19 Māori vaccination campaign and shares some of the creative ways iwi and Māori organisations are using the Karawhiua resources to support their local campaigns. You can now access and subscribe to our fortnightly Pānui via the Karawhiua website.

If you are looking to get involved in the Karawhiua campaign, co-brand with us or would like some support, flick us an email to discuss what we can do for you. You can also check out the resources page for videos, posters and guidelines you can use.

Until next time… keep up the great work and please keep sending us through examples of your mahi.

Ka kite anō,

Karawhiua Team