Issue #5

Heart-warming and massively successful summed up Super Saturday – thanks to the huge efforts of communities around the country. Ka nui te mihi ki ngā kaimahi hauora me ngā rōpū tautoko huri noa i te motu.

Issue #5

E ngā pou whirinaki o te motu, tēnā koutou katoa,

Heart-warming and massively successful summed up Super Saturday – thanks to the huge efforts of communities around the country. Ka nui te mihi ki ngā kaimahi hauora me ngā rōpū tautoko huri noa i te motu.

The pressure to ensure whānau are protected continues with increased urgency as Covid case numbers grow and the Government confirms its plan to introduce a new Covid-19 Protection Framework. The shift from elimination to ‘minimisation and protection’ acknowledges that COVID-19 is here but the best way to protect everyone is to get high vaccination rates.

The fact that 97% of cases in our current Delta outbreak have not been vaccinated is a stark reminder of the difference it makes. The new framework will replace the Alert Level system once 90% of Tamaki and 90% of the rest of Aotearoa are double-dosed. 

In this update:

-          New funding available to support Covid mahi

-          Karawhiua on the road in Te Tai Poutini

-          Collaborating the key to successful Tau Ihu campaign

-          Te Matatini champions take a stand

-          Keeping the kōrero going

-          Karawhiua reaching out

-          Two shots for summer


New funding to support Covid mahi

A new $120m Māori Communities COVID-19 Fund will help resource some of the hard mahi underway to keep whānau safe. The fund will pay for things like mobile vaccination services, communications, incentives, sites, workforce, events and IT.  You can get more information from your local Te Puni Kōkiri office. 

The Karawhiua team is always keen and willing to support iwi and local communities with their communications. We have recently secured additional funding so we are able to produce and share more stories about your work, like the hugely popular story about Te Araroa on the East Coast achieving community immunity. Contact us if you’d like us to support or produce a similarly inspiring story.


Karawhiua on the road in Te Tai Poutini

Mobile vax clinics are about to hit the whitebait stands and farm gates of Te Tai Poutini - West Coast to raise vaccination rates and they’re promoting Karawhiua as they go.

Earlier this month the first 4WD headed out with full Karawhiua branding. Now Poutini Waiora, a health and social service provider owned by Poutini Ngāi Tahu, is adding three more fully branded vehicles to the fleet.

Poutini Waiora acting chief executive and Te Rūnanga o Ngāi Tahu Kaiwhakahaere Lisa Tumahai says the mobile service is prepared to go to whānau wherever they might be. Read the story here.

The three new mobile utes are due to be launched in Hokitika on Thursday.



Mobile Clinic in  Hokitika


Collaborating the key to successful Te Tau Ihu campaign

Partnership and kōrero have been key to the success of Te Kotahi o Te Tauihu o Te Waka-a-Māui’s vaccination campaign for Māori communities in Te Tau Ihu (top of the South Island).

Communications specialist RaNae Niven, of Aroā Whakarongo Communications, says its strength is derived from its many collaborations, including leveraging from the Karawhiua campaign.

“For us, communications is whakapapa-driven and the Karawhiua brand has allowed iwi to put their own authentic tools together to reach whānau. We can just get on with the mahi ourselves at flaxroots and achieve a lot more reach,” says RaNae.

The close association with the Karawhiua team has led to relationships with the Iwi Comms Collective and Ngāti Rangatahi, leading to shared information and experiences “that are invaluable to an iwi-driven campaign like this.”

You can read more about the Te Tau Ihu campaign here.



RaNae and Amaia Niven


Kapa Haka champions take a stand

Te Matatini champions, Ngā Tūmanako, are all fully vaccinated. Leader, Kawariki Morgan who appeared in the Karawhiua video series with Dr Mataroria Lyndon told Māori Television he thinks everyone attending large scale events like Te Matatini should be vaccinated.  

“I think it's inevitable, and I think it's important. It signals how urgent it is for everyone, not just Māori, but I suppose Māori because we are lagging behind on the uptake of the vaccine but everyone needs to get vaccinated.”

Kawariki revealed he advised his kaihaka they would have to get vaccinated before they went to perform in Rarotonga earlier this year and the incentive worked.  You can read the story here.



Kawariki Morgan, leader of Ngā Tumanako


Keeping the kōrero going

Mixed whakaaro and mixed emotions towards mandatory vaccination come through on two iwi radio wānanga that include rangatahi, health workers and a teacher. All agree that the right information and lots of talk lead whānau to making good decisions. 

Te Arawa FM in Rotorua hosted rangatahi Mamaeroa Merito and Lakes DHB public health kaimahi Yvonne Rogers who are both determined to keep the momentum going.

“What is whakapapa?” says Yvonne. “It’s layer upon layer of generations and I want to protect this layer now.” Listen to the kōrero here.

Waatea FM in Tāmaki held its second panel, this time featuring tuākana. Deputy principal Lewin Husband, community outreach manager Puhihuia Wade and GP Dr Anthony Jordan take a look at vaccine hesitancy, the rollout, lockdowns and living with the virus. Listen to their candid kōrero here.



Mamaeroa Merito & Yvonne Rogers talk vaccination with Te Arawa FM


Karawhiua reaching out

The Karawhiua mapping function is proving a big drawcard for whānau. Since its launch two months ago it has attracted over 120,000 users. Nearly half – 54,000 – are in Tāmaki Makaurau.

Through our direct marketing activities, we have been able to show our digital ads to users over 41 million times, driving 102,000 visits to the website.

Karawhiua is so much bigger than our efforts alone. Ngā mihi nui to all the extraordinary people doing the hard work on the ground to encourage whānau to take the extra step to protect themselves and their communities. We‘ll get there together.


Two shots for summer

Unite Against Covid has launched a new TV and social media video to encourage better vaccination rates among younger people. Two Shots for Summer plays on the theme of unlocking summer to get back to hanging with friends and whānau, being at gigs, events and festivals. Karawhiua and the Ministry for Pacific Peoples are supporting the video with co-branding.



Two shots for summer ad by Unite Against COVID-19


How can we help?

If you are looking to get involved in the Karawhiua campaign, co-brand with us or would like some support, flick us an email to discuss what we can do for you. You can also check out the resources page for videos, posters and guidelines you can use.

Until next time …kia kaha, kia māia, kia manawanui! Please keep sending us through examples of your mahi.

Ka kite anō,

Karawhiua Team