Issue #6

It seems like every week brings new challenges with the growing number of Delta cases and imminent changes to the way we manage living with COVID-19 in Aotearoa.

Issue #6

E ngā ringa raupā o te motu, tēnā koutou katoa.

It seems like every week brings new challenges with the growing number of Delta cases and imminent changes to the way we manage living with COVID-19 in Aotearoa.

On a positive note, great progress is being made on the vaccination front, with more than 75% of eligible Māori now having had one dose of the COVID-19 vaccine and 59% double-dosed. There has been a rapid increase in Māori vaccination rates in the last few weeks.

We know many of you are working incredibly long hours and have been for some time to protect whānau and communities from COVID-19. E kore e mutu te mihi maioha ki a koutou e whakapau kaha ana ki te tiaki i ngā whānau me ngā hapori o te motu. Ko koutou a runga!

On the Karawhiua front, we are continuing to adapt the way we support Iwi and Māori through our campaign, co-branding with others, providing resources and advice.

In this update:

-        Tō Uru Raumati, Have Yours?

-        IRA Gotyadot

- hits 200,000 unique users

-        Visualising the numbers

-        Lessssgooo... Tūwharetoa

-        Māori Communities COVID-19 Fund

-        COVID conversations with friends and whānau

-        Updating the map


Tō Uru Raumati - Your Summer Pass

Karawhiua’s new video series sees 20 loved musicians including our Māori stars like Stan Walker, Ria Hall, Ka Hao and Teeks, come together in over 18 empty venues across Aotearoa to deliver one message, ‘Tō Uru Raumati, Have Yours?’

Directed by Kimiora Kaire-Melbourne and scripted by Te Aorere Pewhairangi the idea for ‘Uru Raumati’ aligns with the Māori word for passport which is ‘uruwhenua’. ‘Uru’ means to enter, go in to, or to be included; Raumati is one of the Māori names for summer.

Being vaccinated against COVID-19 is your passport to all the gigs this summer.

Tō Uru Raumati is funded by Te Puni Kōkiri through Karawhiua, Te Māngai Pāho and Wero-HIA (Hauora Immunisation Alliance). A special landing page has been built on the Karawhiua website for this campaign:

You can view the videos here:

Tō Uru Raumati, Have Yours? - Where Is Everybody?

Tō Uru Raumati, Have Yours? - Is That Your Uncle?

Tō Uru Raumati, Have Yours? - Karawhiua


Te Tairāwhiti rangatahi group Ka Hao is among the stars of Tō Uru Raumati.

The sensational IRA GotYaDot campaign

Like a phoenix rising, this stunning rangatahi Māori campaign seemed to appear from nowhere – and suddenly it was everywhere!  Ka nui te aroha to all those inspired rangatahi who pulled this together with such energy and creativity – including the indomitable Pere Wihongi who was one of our early Karawhiua champions and also a part of Ngāti Rangatahi.

A big mihi to the Tāmaki Tū Kotahi collective of Tāmaki iwi, kapa haka, Hauora Māori providers, corporate partners, kura tuarua and whare wānanga who threw their weight behind this initiative. The team ran multiple events in Tāmaki Makaurau over the weekend, attracting over 2,000 visitors to their hubs and marae and helping Counties Manukau reach the 90% first doses target.  

Check out last week’s TVNZ story  to hear GotYaDot organisers Pere and Atakura, talk about the campaign and its purpose.  Also check out the website and social media.


Musician Pere Wihongi, one of the IRA GotYaDot organisers and Karawhiua kaikōrero.

Karawhiua website proving a trusted source

The Karawhiua team was stoked with the news of another milestone last week – clocking up over 200,000 visits to our website since our launch in May. Of those visitors nearly 120,000 have used our mapping tool to find a Vax centre.

Our digital marketing campaign has achieved 43 million impressions to date with 185,000 views of the Karawhiua videos. 

We’ve recently updated our website to keep up with the latest advice and included links to things like the proposed traffic light system and vaccination certificate. We’ve really appreciated your feedback about how we can continue to ensure we provide trusted and useful information for whānau. Keep an eye out for further updates coming soon.



Visualising the numbers

Just this week, we reached the milestone of 75% Māori having had their first dose of the COVID-19 vaccine. Ka mau te wehi!

While there’s been a lot of talk about vaccination rates as evidence of ‘slow uptake’ or ‘vaccine hesitancy’ among Māori the numbers themselves show the story is more complicated.

Our digital marketing partners, Aro Digital, has visualised publicly accessible data from the Ministry of Health’s website. The dashboard can be filtered by different ages, ethnicities and DHBs in Aotearoa. Tēnā rawa atu koutou, Aro Digital.



With over 41% of Māori under the age of 30 an ‘age-banded’ vaccination roll-out was always going to provide an extra challenge for whānau.

Despite bookings for 12 to 30 year olds only opening on the 1st September, rangatahi have quickly mobilised. More than 35,000 in each of the three age bands have had their first doses, surpassing the numbers in all the other age bands. The greatest number of Māori people with either one or two doses of the vaccine are aged between 20 and 24.

Check out the dashboard


Lessssgooo... Tūwharetoa

The powerful new material in the Tūwharetoa Protecting our Whakapapa campaign focuses on the importance of protecting mokopuna and kaumātua. Check out this lovely video. Te Ariki Tā Tumu Te Heuheu last week added his mana to the campaign with a sombre reminder of the impact of previous pandemics.

‘’If we do nothing, any loss of life will affect our whakapapa.” The campaign caters to a range of audiences and the new Karawhiua co-branded posters and billboards take a different tone, utilising the tagline “Lessssgooo…Tūwharetoa!”  Ka rawe!

Mokopuna bring joy to our kaumātua every day.

Rapid uptake of Māori Communities COVID-19 Fund

The $120m fund to accelerate Māori vaccination efforts and respond to the new traffic light system that was announced on 22nd October has got off to a great start. The Government has so far approved $25m and 16 contracts for iwi and Māori organisations to fast-track vaccination efforts and further contracts and proposals are set to be approved imminently. 

The approved proposals cover a range of community initiatives and will fund a range of things: purchase of mobile vaccination clinics, clinical staff, training vaccinators, wānanga, events, incentives, rangatahi initiatives and many more.

You can read more about the fund here. It’s humbling to see how much planning, innovation and sheer hard work Iwi and Māori groups are putting in to protect whānau and communities.


Useful guides for a vaccination kōrero

As more people get vaccinated against COVID-19, it can be harder to have conversations with your whānau, friends and colleagues who haven’t been vaccinated yet.

Dr Jess Berentson-Shaw and Jordan Green (Te Whānau-ā-Apanui, Ngāti Porou) from The Workshop have produced some thoughtful and useful guides about how to have productive conversations about getting vaccinated.

They offer some useful advice about how to speak with your whānau in a way that they will hear the information you want to share and include some handy short messages and questions to use. You can check these resources out online:   Conversations with friends & whānau about COVID-19 vaccination: Connecting, not Correcting and Talking about COVID-19 vaccination with whānau Māori.

Join our zui on ‘Having COVID Conversations with Friends and Family

Next Thursday 18 November, Karawhiua will be hosting a one-hour zui with Dr Berentson-Shaw and Māori researcher Jordan Green on this topic from 11.30am-12.30pm. Everyone is welcome. Email us if you haven’t received an invite and you wish to attend.


Updating the map to find a vaccination centre

We are very keen to ensure your map listings are correct, up-to-date and accessible to whānau and Māori communities. If you see information missing or details that are incorrect on the map, please update them yourself or get in touch with Dianne Thomas from Healthpoint and copy in Dee Ayers from Te Puni Kōkiri.

Updating your information with Healthpoint means it will directly update on the Karawhiua map within 24 hours.


How can we help?

If you are looking to get involved in the Karawhiua campaign, co-brand with us or would like some support, flick us an email to discuss what we can do for you. You can also check out the resources page for videos, posters and guidelines you can use.

Until next time …kia kaha, kia māia, kia manawanui! Please keep sending us through examples of your mahi.

Ka kite anō,

Karawhiua Team