Issue #7

It has been another massive few weeks for everyone working on the vaccination rollout. Māori vaccination rates have risen rapidly and now 81% of Māori aged 12 and over have had at least one dose of the COVID-19 vaccine.

Issue #7

Tēnā koutou e ngā poupou o te whare hauora,

This fortnightly pānui from Karawhiua provides you with an update on the national COVID-19 Māori vaccination campaign and shares some of the awesome initiatives Iwi and Māori organisations are doing across the motu.

It has been another massive few weeks for everyone working on the vaccination rollout. Māori vaccination rates have risen rapidly and now 80% of Māori aged 12 and over have had at least one dose of the COVID-19 vaccine.

In this issue:

-        Getting ready for living with COVID in the community

-        Ngāti Rangatahi Movie Max-Vax event a hit

-        Local rangatahi campaigns take flight

-        Tō Uru Raumati, Have Yours?

-        Karawhiua Tai Tokerau!

-        Talking with whānau yet to be vaxxed

-        Celebrating the rapid rise in Māori vax rates

-        How can we help?


Getting ready for living with COVID in the community

Many whānau, hapū, iwi and Māori organisations have been developing plans to manage cases of COVID-19 in their communities when Aotearoa shifts to the new traffic light system (Community Protection Framework) on Friday 3 December. Having a plan to support whānau who are māuiui and knowing how to best protect others, will reduce some of the anxiety if we or people around us get sick.

The planning has included meetings, such as last week’s Mataatua hui focused on protecting whānau and tikanga, through to producing whānau plans.  You can find some of the excellent whānau plans that have been produced on our new Shared Resources page, including those from Te Arawa and Ngāti Kahungunu.

Unite Against COVID-19 has produced some generic resources and collateral that can be used or adapted to suit your communities. They can be found here. They include: a readiness checklist, household self-isolation poster, A3 timeline of a patient journey and pamphlet for those who get COV1D-19.


Ngāti Rangatahi Drive Thru Movie Max-Vax Event at Hopuhopu

That’s Us nicely sums up the success of the recent rangatahi-organised Drive Thru Movie Vax Event at Hopuhopu.

Maioha Panapa, Co-Lead of the That’s Us campaign says they had over 200 cars, each with more than one person.

“Entire whānau came in 3-4 cars giving the kaupapa a whānau, hiki wairua vibe. We were pretty stoked with the turn-out, especially the demographic we attracted.  Lots of rangatahi, but, with the whānau contingent, we had a lot of under 12s there too.”

Jason Ake, Deputy CE at Waikato-Tainui adds, “when the government lowers the age for vaccinations to under 12s, we know this model will provide another way for whole whānau to get vaccinated, because carloads of kids turned up with their parents to watch the movie.”

“We nearly ran out of vaccines,” says Glenda Raumati, of Ngā Miro Health clinic in Ngāruawāhia, the lead organiser of the health workforce that delivered over 70 vaccines to whānau and rangatahi Māori at the first Drive Thru movie Max Vax event in the country.

Other Hopuhopu Max Vax events held during the day had delivered 880 vaccines, so Glenda estimated 100 for the drive-thru – only a few hours long – would be enough. “We only had about 20+ vaccines left in the end. If, say, another five cars had turned up, we would have completely run out,” she says.

The event was organised and run completely by rangatahi associated with the That’s Us campaign – run under the umbrella of Ngāti Rangatahi. Ngāti Rangatahi is supported by Karawhiua and the Iwi Communications Collective.

That’s Us launched on digital and social channels last week and is a movement for rangatahi by rangatahi. That’s Us is a platform for rangatahi to learn more about vaccination by encouraging them to access trustworthy sources of information leading rangatahi making informed and positive vaccination choices.

Maioha says, “As rangatahi we know and feel the impact of Covid in our communities, and across our whānau. That’s why we know we need to provide a space for rangatahi to share content about this kaupapa in our way and through our channels. That’s Us is an invitation to kōrero.”

That’s Us is on all social platforms, and new content is loaded daily which you can access here @Thats_us | Linktree


That's Us campaign by Ngāti Rangatahi 

Local rangatahi campaigns take flight

Rangatahi Māori across Aotearoa are leading out with fabulously creative campaigns to encourage their peers to get vaccinated. 

Ngāti Rangatahi o Te Tauihu are engaging with other rangatahi both on social media and in person. They recently ran a vax event just outside of Nelson which included free barber cuts so rangatahi can get #raumatiready! You can follow them on #ngatirangatahiotetauihu on Instagram.

Ngāti Kahungunu social media manager Roshan Uelese has been pumping out some great stories and videos, including this heart-warmer, which she stars in as well.  Roshan will also be the face of a new series of Ngāti Kahungunu billboards co-branded with Karawhiua. 


Roshan Uelese fronts Ngāti Kahungunu's rangatahi push

Tō Uru Raumati, Have Yours?

Tō Uru Raumati / Your Summer Pass campaign featuring some of Aotearoa’s favourite performers hit social media channels two weeks ago and hasn’t looked back. The videos featuring much-loved musos, including Stan Walker, Teeks, Rob Ruha, L.A.B. and Shapeshifter are proving to be a hit on Tik Tok and Facebook, particularly with 18 to 34-year-olds.

Their message is simple – vaccination is your summer pass to live music festivals and large outdoor events with your mates – Tō Uru Raumati. The videos are on the Karawhiua resources page and go to the website page for information here.

Artists in Aotearoa unite to encourage fans to get their summer pass

Karawhiua Tai Tokerau!

Te Tai Tokerau has made some great leaps forward on the vaccination front in recent weeks with 77% of Māori having had a first dose and 62% double dosed.

Ka mutu pea koutou! A big shout out to all of those putting in long hours to protect whānau, including a collection of 13 rōpū under the umbrella of Karawhiua Tai Tokerau who recently received $4.5m from the Māori Communities COVID-19 Fund (MCCF). 

The collective - which includes Te Kahu o Taonui, Te Hau Ora ō Ngāpuhi and the Aupōuri Ngāti Kahu Te Rarawa Trust are working hard to produce local, customised vaccination services for their many different and sometimes isolated and remote communities. The rōpū are tapping into communities of interest like kapa haka, mau rākau, waka ama and sports clubs.

Proposals worth $46.75m have been approved so far. You can find more about the Māori Community Covid Fund here.


Talking with whānau yet to be vaxxed

Our third Karawhiua Kōrero online provided some research insights and practical tips on how to have COVID-19 conversations with people who are yet to be vaccinated. It was a timely session at this stage in the vaccine rollout.

The Workshop co-founder Dr Jess Berentsen-Shaw and Māori researcher, Jordan Green (Te Whānau-ā-Apanui, Ngāti Porou) presented their latest guide on talking with whānau Māori about the COVID-19 vaccine to more than 60 comms specialists from iwi and Māori organisations.

Dr Berentsen-Shaw advocated connecting with whānau through values rather than by correcting their information or perspective.

She said, “Talking about the care, concern and sense of responsibility you have for people in our community will help you have deeper conversations about the importance of vaccinations, create reassurance and build people’s trust in the vaccination process.”

The workshop was based on the guide: Conversations with friends & whānau about COVID-19 vaccination: Connecting, not correcting, 2021 You can find other COVID-19 resources from The Workshop here or email the team here.  

If you have further ideas about wānanga that the Karawhiua team can host, please send us an email at

The Workshop resources on how to talk to hesitant whānau

Celebrating the rapid rise in Māori vax rates

Te Puni Kōkiri is posting simple social media messages to celebrate the rapid progress in Māori vaccinations nationally and some of the big gains in our towns and regions. They’ve had some great responses, which shows just how important it is to acknowledge the wins. You can sign up to the FacebookLinkedIn or Insta pages of Te Puni Kōkiri to view and share these posts.



How can we help?

If you are looking to get involved in the Karawhiua campaign, co-brand with us or would like some support, flick us an email to discuss what we can do for you.

You can also check out the Karawhiua Resources page for videos, posters and brand guidelines you may want to use in your own vaccination campaigns. There are heaps of other useful resources for whānau and Māori communities that are worth checking out on the new Shared Resources section. If you know of other resources you think we should add, please send them through!

Until next time …Kia kaha! Kia māia! Karawhiua!

Karawhiua Team