Issue #8

It’s been another hugely busy fortnight, but the progress has been truly phenomenal, with over 85% of eligible Māori having had a first dose and over 72% double-dosed.

Issue #8

Tēnā koutou e ngā iwi,

It’s been another hugely busy fortnight, but the progress has been truly phenomenal, with over 85% of eligible Māori having had a first dose and over 72% double-dosed. Our whānau and communities are looking much better prepared for raumati! It’s been a long and hard slog and there is still more work to do.  At the same time, there have also been so many new and potentially enduring networks and alliances formed and so much energy, creativity, manaakitanga and whanaungatanga to celebrate - especially amongst our rangatahi - which all shines through in this week’s pānui.

In this issue:

  • The unsung heroes of iwi radio
  • New co-branded billboards support local campaign
  • “A hiki wairua buzz” at Movie Vax night in Tauranga
  • Rangatahi campaign launches in Rotorua
  • Drilling down in Te Tairāwhiti
  • Kawatiri gives it 100%
  • The whānau tonotono - #saaafe

The unsung heroes of iwi radio

Recently described by Māori Development Minister Willie Jackson as the “unsung heroes” of the vaccination drive, iwi radio has been quietly creating space for local Māori voices and wide-ranging kōrero over the past 12 months. With the Karawhiua Kōrero series in five targeted regions coming to a close, it’s time to pause and celebrate the stations’ contribution. From the bassist for Māori thrash-metal band Alien Weaponry, Turanga Morgan-Edmonds, to Papakura Marae Health Clinic’s Dr Jason Tuhoe, to rangatahi and health providers from across Aotearoa, the kōrero has been wide-ranging and candid. Read more about iwi radio and links to the series here.

                                                    Karawhiua Kōrero with Radio Waatea


New co-branded billboards support local campaigns

The Karawhiua team has worked with iwi to develop new localised artwork over recent weeks and the images and messages provided to our Te Hiringa Hauora design team that you might get to see this summer have been absolutely ātaahua. 

Some of the new artwork has been developed with Ngāti Awa, Ngāti Kahungunu, Ngāi Tahu, Taranaki iwi, and Te Kahu o Taonui. In some cases we’ve developed artwork specifically for localised campaigns or placed co-branded billboards in areas where local iwi want to focus their promotions in. We’ve also been drilling down on data to identify key neighbourhoods or towns in lower vaxxed regions.

As there aren’t often many billboards in these locations, we’ve focused on some dairy posters and lots of lamp posts! Over the weekend 1,520 Tō Uru Raumati posters went up in these areas in the Northland, Bay of Plenty, Tairāwhiti, Taranaki, Whanganui and Lakes DHB regions. 

                                 Protect Our Whakapapa Billboard supplied by Ngāti Awa


"A hiki wairua buzz" at Movie Vax night in Tauranga

Last Saturday, Pirirakau Hauora in collaboration with Ngāti Rangatahi, Ministry of Health and Te Pare ō Toi held a Drive in Vaccination movie night at Māramatanga park in Te Puna, attracting 120 people, notching up some vaccinations and supporting several people to secure their My Vaccine Pass.  Wiremu Toma, from Pirirakau Hauora Rangatahi Service, says “there were many highlights of the night but the best one for us was to see the community coming together to try and drive up vaccination rates within our hapori, and also to see the hiki wairua buzz this kaupapa brought to our hapori”.  

“If you are a Rangatahi group wanting to run something similar,  then all we have to say is jump on board with Ngāti Rangatahi e hoa mā. This kaupapa was awesome from the planning through to the execution of the day. These sorts of events are awesome to hiki the wairua of your hapori especially amidst what’s going on.”

Ngāti Rangatahi, meanwhile is producing a planning guide, together with useful insights to make it easier for other rangatahi groups to run their own movie vax nights. It will tell you everything you need to know about running these events – which they reckon will work a treat a bit later in summer when it’s time to get our 5-11 year-old tamariki vaccinated.  Email us for a copy

                                               Rangatahi at Te Puna Movie Vax Night


Vax Vegas - cos you're choice!

Rangatahi insights and knowledge have been key to the success of the Vax Vegas campaign. The rangatahi campaign was the brainchild of Rotorua Economic Development's corporate communications manager Marisa Balle, and marketing manager Haydn Marriner. Marisa says it was difficult to see Rotorua consistently feature as one of the lowest vaccinated areas in the country, so she gathered some local experts and some awesome rangatahi and Vax Vegas was born. “We've engaged local rangatahi influencers and content creators to lead out our social media strategy and gave them the creative license to create content that would resonate and induce a sense of fun and excitement,” says Marisa. The name of the campaign is a play on the nickname for Rotorua which is Roto-Vegas. Marisa says rangatahi input and a great team to execute has been key to the success of the campaign. Success has been swift – within three days they had over 1000 follows on their Instagram page and the hashtag #vaxvegas gathered 262.4k views within the first five days. Read more about the campaign here.


                              Rangatahi insight driven campaign Vax Vegas in Rotorua


Drilling down in Te Tairāwhiti

Tūranga Health’s new Be a Doer Karawhiua vax van has been hitting neighbourhoods on the East Coast and ‘going local’ has made a big difference for whānau. Ngāti Porou Hauora is taking the same approach with its new campervan and notching up similar successes. Both providers are supported by the Māori Communities Covid Fund, which has helped expand their reach.  

Speaking to Radio New Zealand from Mangapapa, one of the Gisborne suburbs with the lowest vaccination rates, Turanga Health nurse Janneen Kinney said the neighbourhood approach delivered clear benefits. "Some people have more hesitancy, some people don't have vehicles, some people prefer that closer to home approach." In Kaitī, Ngāti Porou site lead Dorina Paena said anti-vaccine sentiment wasn’t the problem: “What we found is that (while a) large amount of our community intend to, at the moment, it's not a priority. That's why these mobile clinics are really important - to continuously get out there in the community.”  


                                                                     Tūranga Health Van


Karawhiua Kawatiri

Te Waipounamu kaimahi are making the most of their communities’ talents to get whānau vaccinated and in Westport Karawhiua Kawatiri found hāngī to be a great drawcard. Te Hā o Kawatiri held a recent vax event for the Buller district in the NBS theatre carpark in Westport/Kawatiri with a free hāngī and coffees, cash prizes and other stalls. The hāngi, cooked by the Marsh whānau was a big hit, particularly with kaumātua. Operations manager Rehia McDonald said the kaimahi were amazing, helping with stalls, serving kai, and cleaning up. West Coast District Health Board nurses provided awhi for hesitant whānau members and helped kaumatua who needed assistance with other health matters. The Buller Mayor who attended thanked Te Hā o Kawatiri for their work which saw 75 people turn up to be vaccinated.  Read more about Te Waipounamu vax efforts here.

                                           The hardworking kaimahi at Te Hā o Kawatiri


The whānau tonotono - #saaafe

The Ministry of Health and Karawhiua have partnered with Mahi Tahi Media to develop a three-part series of vaccine videos for Māori audiences. The videos, which can be seen on social media, follow the vaccination journey of Pip and his whānau. It’s a hard life being the whānau tonotono but Pip stays strong to the vaccination kaupapa. Whether it’s doing ‘that one thing’ for koro or other whānau challenges – Pip is up for it… or is he? With all of the whānau humour you’d expect from Te Aorere Pewhairangi, who also played a lead role in our Tō Uru Raumati campaign,  follow #saaafe for the latest updates from Pip and his whānau and watch the first clip here.  

                                Te Aorere Pewhairangi appearing in the #saaafe series


How can we help?

If you are looking to get involved in the Karawhiua campaign, co-brand with us or would like some support, flick us an email to discuss what we can do for you. You can also check out the resources page for videos, posters and guidelines you can use.

Until next time …kia kaha, kia māia, kia manawanui! Please keep sending us through examples of your mahi.

Karawhiua Team